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The Next Generation of Reality Game Show. 15 X 30 mins

Each episode of Not The Face transforms three celebrities who don’t know each other’s identity, into their own unique and unforgettable avatars. Let loose in an online virtual world, together they embark on an adventure full of challenges and moral dilemmas which leads them… pretty much anywhere they like.

We watch the real people try to guess each other’s alter egos and to distinguish trust from lust, charm from harm and friend from foe. As avatars they battle, negotiate and flirt their way to the grand prize – survival.

The whole experience is hosted by an all-seeing puppetmaster. He knows everything that’s happpening in the real and virtual worlds, and he has his own team of avatars to manipulate the celebrity players.

Physically, professionally, and emotionally the celebrity avatars are cast against type. The spotty comic becomes a bootylicious model, the young idealist is now a corporate schemer. Will they struggle with their disguises or exploit them ruthlessly?

Viewers are in the privileged position of seeing every side of the action; the celebrities' responses and reactions, the avatars' secrets and lies, and the puppetmaster's failures and successes.

By the end of the show only one celebrity player will be left standing as the others fall by the wayside, fooled by the crew, lured by temptation and finally just being in the wrong place at the wrong time. When you die in Not The Face, there is no coming back.

Not The Face starts as a series of 10 apparently unconnected, stand-alone “reality dramas”. The bank raid – the pick-up joint - the prison break – the desert island – the rainforest tribe – the corporate HQ hijack – each produces one survivor, one winner.

The ten winners and two surprise “back-from the dead” survivors return with the same avatars for four new episodes, the semi-finals. The four winners of these then meet for the grand finale, which will also feature a few surprise guests from previous episodes - but they are now working for the puppetmaster.

Created and controlled by a heavenly alliance of talented dramatists and innovative game designers, Not The Face is driven by the choices and chemistry of the celebrities. They will take the audience on a ride
quite unlike anything we have ever seen on television before.