360 Cross Platform

Months of interactivity, speculation, play, and UGC.

You can feature in a TV drama – but you won’t know if you’ve been there, till it gets shown…

Not The Face will be recorded in a virtual world where a pre developed community awaits. The audience will witness and even play a part in significant elements of the online virtual action to create their own material, before and after transmission of the series.

People who join the Not The Face virtual world will design their own avatars and be able to play in virtual landscapes where they know a new reality drama series is being filmed – they just won’t know when that’s happening or who is involved.

They may get caught up in the bank raid, spend the night dancing and flirting or end up in a nasty hijack situation. And we have no health and safety rules here to protect them.

They can record their experiences and submit the videos to the Not The Face Project – where they can also exchange conspiracy theories and gossip about the events they’ve been part of.

Little by little anyone who’s got involved will realise that there’s a virtual-world located ARG going on here - and they are already in it. If they follow the ARG they are more likely to be part of the action in Not The Face.

But of course they have no idea that the sex-kitten some of them saw hooking up with a security guard was actually Johnny Vegas copping off with Chris Moyles – not until they see the actual episode on BBC Three.

In the real world, the host tells Alexa Chung she didn’t just shoot an innocent bystander when she blazed her way out of the bank – she killed Stuart Brown from Stoke.

Anyone who was is in the Not The Face neighbour-hood during the action can access preview webisodes and mobisodes. After every episode-premiere, characters from the show will submit to interrogation in the virtual world.

The virtual-world game will be concluded and won in the same week as the TV final is decided. But the Not the Face virtual world will go on and lead a life of its own.

Until series 2.